27 Year Track Record
Technical Consulting and Corporate Advisory
Agricultural Management
Agritech
Investment
Since 1997
Using World's Best Practice and practical farming knowhow for a superior result
Today
Adapting and implementing the most modern technology to improve your bottom line, and reduce environmental impact
Global Reach
Cross-cultural teams with experience in five continents
Yu feng nong:
your natural choice
Australian-owned and Hong Kong-based, we are your natural choice for agribusiness in Asia and Europe. With over 50 projects under our belt, and with a multinational team with an aggregate of more than 300 years experience in finance, operations, engineering and market development, we are ready to work with you on your next project in food, fibre, beverage and agtech.
What We Do
Technical and Corporate Advisory
Our technical team have decades of experience in Precision Agriculture and Regenerative Farming practices in pasture systems, broadacre cropping, orchards, vineyards and vegetable farms. Our Livestock experience ranges from dairy and beef cattle, sheep, pigs and fish in five different continents. Our Financial team have put together equity and debt funding for food and agriculture businesses for over 25 years.
Asset Management
We plan new ventures or expansions of existing operations in fine detail, with technical, financial operational and environmental/social aspects all properly considered. We pull together Engineering, Procurement and Construction (EPC) consortia to develop projects, and then commission the operations and provide ongoing long-term management for the venture
Agritechnology Investment
We work with carefully selected Western technology partners to enter major new markets in consortium with financial, EPC and offtake partners from around the world. We also develop R&D consortia to develop new attributes to existing technology that create new market opportunities for the original inventors.
SECTORS
OUR RANGE OF EXPERTISE INCLUDES:
Broadacre Cropping, vegetable production, vineyards, orchards and pasture operations
Livestock including cattle, sheep, pigs, fish and insects
Industrial R&D in robotics, nutrition, integrated pest management and food safety/traceability
Use advanced farming technologies to:
Determine plant health and predict yield
Detect plant diseases and pests before they ruin everything
Evaluate and improve soil condition
Where We Operate
Europe
From our base in Georgia, we cover Eastern European operations. Our sister company Ululu in Cyprus has developed an extensive operation in Spain, Portugal and Germany, handling operations in the EU, UK and Latin America.
Australia
The source of 50% of the technologies we use, we are intimately acquainted with the innovation and production sectors in Australia
Hong Kong
A major centre for finance and investment, our Hong Kong base is not only a source of funds, but a major distribution centre for quality food, beverage and financial instruments linked to these. From Hong Kong, we cover our technology licensing arrangements with agrotechnology partners in Taiwan and the Philippines.
Current Activities
Our 2024 operations are diverse geographically and operationally.
investment
inTEGRATED SHEEP AND GRAPEVINE SYSTEMS IN IBERIA
Working under long-term leases with Spanish and Portugese landlords, we redevelop run-down vineyards and nut orchards, and establish cover cropping systems between rows. Experimenting with novel vine training systems and rotational grazing methodology, we are working to implement year-round grazing in such vineyards and orchards. This will form part of our Regenerative Farming transition, with steady accumulation of soil carbon, improved farm-level biodiversity and production of sustainable wool garments, wines and snacks for which the Northern European market has a strong appetite.
investment
integrating blockchain-based vineyard and winery management systems with digital twins
The integration of these technologies will enable complete transparency of management and traceability associated with the wine industry, giving final customers confidence. This also enables deep customer engagement with digital content in the vineyard, enhancing customer loyalty, and enables not only tokenised trading of wine in bottles or barrels worldwide as Nun-Fungible Tokens (NFT's) , but fractional ownership of vineyards and wineries. This will be a valuable new source of capital for vignerons, both for their operating expenses and their capital investments.
Agritechnology investment
We work with a selected cohort of early-stage companies to enter the huge EU market for agrotechnology. We raise capital from state and private sources, develop partnerships with local distributors and collaborators, and build major new businesses from scratch.
capital raising
We are currently raising Series A capital for 3 Australian and 1 USA agrotechnology firms in Asia, Europe and the UK.
OUR founder
Dr Simon Appleby, Australian veterinarian and agronomist, established Yu Feng Nong in 1997. After a career in Japanese corporate agribusiness in Australia, he developed his own small group of agribusinesses in Indonesia, the Philippines, Taiwan, Mainland China, Georgia, Armenia and Europe. To this was added a rural hospitality company in 2018. He now leads a team of experienced financiers, engineers, farmers and innovators.
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